COMMERCIALIZATION/BUSINESS PLAN (ALSO USED FOR SBIR/STTR SUBMISSIONS)
4 pages of instruction, guidance, and questions designed to elicit sufficient responses for each section in a natural sequence that investor’s/lender’s appreciate.
EXECUTIVE SUMMARY
Written last, with instructions such as: “This business plan/model demonstrates the basic needs of a simple business concept in its earliest form; Whatever it is, describe very briefly here. The primary reason for the plan is to provide the road map for the owner(s) and others to grasp the strategic direction of NAME over the next 5 to 10 years. Demonstrate there exists a strong demand for Item or Service within the geographic area with a considerable opportunity for… “
PRODUCT
XXX is a company that: describe the basic aspect of the product and what it does…
PROTECTION
If your firm is developing new technologies or concepts, you will need to protect the intellectual property (IP), thus in this section you will need to…
POTENTIAL
Naturally, you think your product has tremendous potential, but take a step back and…
PEOPLE
Describe key players, short bio’s, roles they will play and…
PRICING
Describe how prices will be determined, prototype, manufacturing costs, markups, sunk costs….
PROMOTION
Otherwise considered the Marketing Plan. Describe how the product fits into the marketplace, niche, longevity, impact, etc.
PLACE
Describe where manufacturing or activities will be accomplished…
PROCESS
Without disclosing IP, describe the process of how…
PROFITS
The following is a list of the general assumptions made when forecasting…
CONCLUSION